Alex Darais
Over Three Billion Served



The Artist - Alex Basil Darais

Alex Darais was born in 1918, in California, to Greek parents. He gives credit for his interest in fine arts to his parents, who exposed him to their Greek culture. Both the fine arts and Greek traditions remain an important part of Darais' life.

When he was serving in World War II, Darais received a paperback book of poems from the Red Cross titled The Pocket Book of Verse, Great English and American Poems, edited by M.E. Speare. He read these verses a great deal, and they inspired his life-long love of poetry.

In 1946, back from the war, Alex Darais attended Brigham Young University and majored in art. He also began to write poetry. After graduating, he went to Claremont Graduate School in California. Having completed his master's degree, he returned to Brigham Young University in 1953 to teach art at the old Academy. As a designer and painter, he became one of BYU's most beloved and respected faculty members.

Alex Darais was deeply influenced by cubist watercolorist John Marin and abstract artist Marsden Hartley, as well as by the oriental philosophies of Zen Buddhism. Darais often quotes from his favorite philosophers in classes and in casual conversation. For example, when being interviewed for this biography, he said at his age, he's very aware of the passage of time, and he quoted two old Greek proverbs. "The only permanent thing is change," and "You can't step in the same river twice."

Darais says his art works come in response to feelings and experiences, they are intimate and involved. As a teacher and father of seven, he found time constraints required him to do his art " on the run." He changed from oils to gauche and acrylics so he could allow his art " to spill out onto the canvas." This change in media has given his art a sense of expediency and spontaneity that accurately reflects his feelings.

Alex has always had an exquisite eye for design, especially for pleasing and interesting patterns hidden in everyday scenes and objects. He finds aesthetic value in shapes most people never notice. Once, at a wedding reception of a friend, he had someone stand on a chair to take a photograph of the intriguing shape of a spill on a tablecloth. As a teacher, he worked to awaken in his students a sensitivity to the infinite beauties all around them, as well as to the design of utilitarian objects.

He was once asked to no longer bring his design class to a local department store because the department manager was afraid the students' outspoken critiques of the dinnerware and flatware would discourage customers. Darais constantly points out both interesting shapes and also poor design to his students and to anyone who happens to be around him. He asks everyone to think and to analyze whether objects fit, ( How would that spoon fit your hand? How would it feel in your mouth?) whether the objects are comfortable, are durable, and are practical.

Graphic design has also always interested Alex. His best-known projects are probably the Bonneville Bank and Sundance logos. His design orientation carries over into his approach to painting. He makes no attempt to create a three-dimensional picture plane, but uses a straightforward, two-dimensional expression of his ideas and feelings. His paintings are graphic images.

Besides his innate interest in design, Darais' love of poetry has helped inspire his art, as well as, his art inspiring his poetry. Darais painted Over Three Billion Served in 1974, and later in 1986, he wrote the poem "Beef." (The poem is found in his book Little Bird, Selected Poems and Paintings available through BYU's Museum of Art) Conversely, he wrote the poem "Dark Continent" in 1965, after reading a news story in the Provo Daily Herald ; and in 1969, painted a work with the same title, Dark Continent.

The painting Over Three Billion Served was painted after Darais noticed a red cross lying on the ground in a parking lot. When he picked it up, the McDonalds' "Big Mac" container "immediately conjured up an image with religious connotations." Thoughts of all the animals that had been slaughtered to make hamburgers came to mind, and he could envision one cow that was trying to break out of the herd. The images also were tied to personal and powerful religious feelings about sacrifice. Out of these feelings came a piece of art portraying both religious values and social criticism.

Like many artists and teachers, Darais paints and teaches for the sheer joy of it. However, unlike most artists, Darais has shied away from promoting or selling his art. His wife says each art work is like a child to him, and he can't bear to discuss price, so he doesn't sell many. He has given a few pieces to area museums, and his seven children have each picked out their favorites.

In 1990, Darais recently had a book of poetry and art published: Little Bird, Selected Poems and Paintings. The book is the result of more than a decade of work. And in April of 1995, a retrospective exhibit of his art work was displayed at the new Museum of Art on the Brigham Young University campus.


The Art

ALEX B. DARAIS (1918-    ) Provo, UT
Over Three Billion Served  1974
mixed media, collage on panel, 36" x 36" (91.5 x 91.5 cm)
Gift from the Artist, SMA 1989.025

Darais' metaphorical work Over Three Billion Served includes a flattened "Big Mac" container from McDonald's, which forms a red cross in the center of a muddied, asphalt-like background on which white cows have been sketched in rows, all but one cow facing the center.

Darais' inspiration for this piece was the discovery of this red cross hamburger carton lying on the pavement in a parking lot. For the artist, the flattened "Big Mac" container "immediately conjured up an image with religious connotations." He thought of the many animals that were slaughtered to make hamburgers and envisioned one cow trying to break out of the herd. These images were linked to the artist's own personal feelings regarding sacrifice. The resulting artwork candidly depicts religious values and social criticism.

For many years, Darais has been an avid writer of poetry as well as a painter. One inspriation has often led to the other, whether it be art inspiring poetry or poetry inspiring art. Darais painted Over Three Billion Served in 1974, for which he later wrote the following poem, "Beef" (1986), which describes the modern phenomenon of fast-food restaurants and the artist's response to their ever-growing clientele (Journey, Bio).

Beef
by Alex Darais May 10, 1986

Not long ago, while waiting for one of my sons
to finish his shift at the fast-food restaurant,
I glanced at the dramatic curvilinear sign
And was stunned by the latest statistics
Proclaiming that three billion had been served.
It seemed only last week when it was only two.
I watched the constant stream of customers
Standing impatiently in several of the lines
While others voraciously ate and chattered,
Seemingly oblivious to the food or traffic.
And could easily believe he increase in the number,
No wonder my son developed a sore wrist from
Scraping the hot grill night after night
As I waited and watched this modern phenomenon,
I envisioned a long, solemn procession of
Mournful, mooing cows moving slowly to the
Slaughterhouse. I couldn't help but recall
With nostalgia my father's cafes along the
Ocean Front in Venice, California, in the early
Twentieth century an unforgettable era when
eating out was a leisurely, romantic experience.
Recently, the number served in the fast-food
Restaurant has accelerated to an incredible
sixty billion hamburgers throughout the world.
At this rate it won't be very long before
This astronomical number will easily surpass
Our national debt; a number beyond comprehension
The young would add that it's gastronomical
As their figures also get bigger and bigger,
Along with their expanding cholesterol count--
And human casualties in the battle of the bulge.
Again I envision the long procession of cows
Doomed to become mincemeat--I mean hamburgers
60,000,000,000,000,000,000,000,000 hamburgers!


Used by permission of Alex Darais and the BYU Museum of Art
 

Concepts
Visual Art Core Curriculum - Utah State Office of Education

Standards I. Media, II. Structures and Functions, III. Subjects, Symbols, and Ideas:

  • Explore mixed media using a variety of elements to create repetition. Select a popular object or person from the students' culture and repeat the image several times with the aid of a photocopy machine. Determine an element within the images to repeat. Use mixed media.
  • Brainstorm to determine an idea/concept/product/image to promote. Determine intent of the work (e.g., audience, economic market). After completing several sketches develop one into a layout format. Encourage the adjustment/modification of artworks according to the recommendations of peers. Select a mediaum that is used in the advertising/illustration industrysuch as designer gouache or temera, watercolor, or pen and ink.


Standard IV. Context:

  • Introduce the Pop Art style, highlighting the artist Andy Warhol. Explore the historical context of that style and the use of contemporary popular images.
    • Examine the use of "pop" symbols in international cultures (i.e. Mickey Mouse).
    • Consider the effect computers and the internet have on advertisement and illustration in relation to personal purchasing decisions.
Standard V. Evaluation and Criticism:
  • Analyze the used of the elements of art to create repetition within artworks.
  • Analyze the use of elements to achieve other principles (i.e., balance, emphasis, movement, unity).
  • Assess the degree of success in promoting an idea within artwork. Could others (representing a mass market) interpret the original intent of the work?
  • Review the instrumentalist stance as it relates to art. This theory asserts that art is an instrument or tool to promote specific socail and/or political concerns. Should governments get involved with artistic expresions? Is art that promotes social concerns more valuable than other art? Is art an effective tool to promote change? What are the connections between art and advertising?


Standard VI. Connections:

  • Within the artwork: Describe the objects within the work. What elements are repeated within the image? What are the main elements and principles evident within the work? Interpret the meaning or intent of the work. What symbols are evident within the work? What was the cultural context in which the work was created? To what degree is that cultural context evident within the work? What aspects of the work assist it to look real? Expressive? To what degree has the artist been successful in making the work look real? Expressive or emotional? What processes did the artist go through to create the work?
  • Within the arts: Explore the use of repetition in music (e.g., rap or jazz music).
  • Within other disciplines: Explore connections between illustration and business and/or economics.


Standard VII. Portfolios and Exhibitions:

  • Explore an advertising format for student artwork (e.g., catalog, gallery, internet) as an aspect of self-marketing. Investigate venues available and research their potential. Design several modes of promotion such as professional portfolios, flyers, business cards, or notecards. Contact local museums or community exhibition space regarding the feasibility of having a student show.


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